English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

Leisure farms in Taiwan are currently undergoing a fast development. Th e utilization of distinctive strategies to create successful operational competitiveness is becoming the guiding policy of enterprises for their future development. Th is study adopts the value chain perspective to develop criteria for diff erent dimensions and to develop a strategic hie- rarchical structure by using the fuzzy Delphi method. Th rough the FANP (Fuzzy Analytic Network Process) method, this study discovers the critical factors infl uencing the competitive advantages of leisure farms in Taiwan: (1) the uniqueness of the landscape and ecological resources, (2) the richness of agricultural resources, (3) the attractiveness of the landscape and ecological resources, (4) service quality, (5) the convenience of the accommodation, (6) the provision of education and gui- ding services, and the like. Finally, according to the research results of the study, the authors make suggestions on the corre- sponding developmental strategies of leisure farms, including (1) creating the characteristics of a leisure farm through the development and utilization of the farm's internal and surrounding environmental resources and (2) perceiving the tourists' needs and improving the service quality. With the suggestions made and the reference data concluded in this study, the authors expect to enhance eff ectively the current competitive advantages of leisure farms.

An analysis of the critical factors that affect the competitive advantages and developmental strategies of leisure farms in Taiwan