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Background. The dynamic situation at the healthcare market contributes markedly to an increase of patients’ requirements as far as healthcare institutions and their personnel are concerned. It results in the occurring need to introduce changes in the process of communication between healthcare establishments and the surroundings, with the aim to reinforce a positive image of the facilities. One of the more important tools used to create a company’s image is a well-administrated website, being a source of impact. A website performs both an informative and communicative function, building an interactive relation with patients. Objectives. The main goal of this paper is a comparison of websites of hospitals in Wroclaw with regard to the website content, its technical level as well as its

Website as a communication tool in managing the image of Wroclaw hospitals