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This paper offers a theoretical treatise that bridges the social and the psychological in risk perception research. We first outline research into the psychology of risk. We then speculate on the idea that people develop a structured narrative to risk, which includes morality, trust, and the dense social meaning of a danger and its impact. From this vantage point, we are better placed to move from psychological analyses of risk perception to the sort of analysis of culture that Mary DOUGLAS provides. Throughout the article we lean on crime as an example.

Bridging Levels of Analysis in Risk Perception Research: The Case of the Fear of Crime