Propuesta metodológica para la generación de productos turísticos a partir de la comunidad local

The new social, economic and environmental demands make necessary to design touristic projects where the local community is considered as the fundamental pillar for the creation and development of these. In this sense, the main objective of this article is to elaborate a methodological proposal to design touristic projects based on the participation and management of this stakeholder. I this sense, the literature review highlights the need to create a methodology to develop touristic projects through the local community, since it is the local community that stands out as a forgotten stakeholder in the generation and management of touristic projects. Thus, and filling this gap, the methodological proposal consists of eight stages: I) Sensitization of the local community, II) Contextualization of the place, III) Design of the tourism product, IV) Identification and analysis of demand, V) Decision of the price, VI) Commercialization, VII) Market Test and VIII) Implementation of the touristic project and follow-up. Although the generation of touristic projects is a heterogeneous task, and depends on many intrinsic and extrinsic elements, this document aims to be a general guide, which helps to integrate the residents of the destination as managers of tourism activity.