English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Plus monthly

Global: Zendy Tools annual

Global: Zendy Tools monthly

Global: Zendy Free Plan

espanolEl estudio tiene por objetivo relacionar la percepcion hacia la forma y contenido del diario Trome por el tipo de conductores de transporte publico de Lima Metropolitana. Por ello, se empleo una encuesta de 25 items de diseno de escala de tipo Likert con validez y confiabilidad de .896 en 153 conductores de la modalidad de transporte regular y 83 de taxi de Lima Metropolitana previo consentimiento consentido. Los resultados evidencian que existe asociacion entre la dicotomia contenido y forma del mensaje periodistico con el tipo de conductor de transporte publico. Es asi que los conductores de transporte regular presentan una mayor relacion al mensaje mediante la forma centrandose en los colores, imagenes y titulares llamativos, dejando de prestar atencion a temas de fondo porque—segun manifiestan—se encuentran convencidos de la veracidad del diario Trome. En cambio, el conductor de taxi se asocia tambien al contenido del mensaje, pero en minima proporcion. En terminos generales, ambos grupos no advierten mensajes implicitos con facilidad, por lo que se concluye que la gran influencia del diario se da por la forma, pues un sector limitado de transportistas se percata del mensaje implicito. EnglishThe study aims to relate the perception to the form and content of the newspaper Trome by the type of public transport drivers of Metropolitan Lima. Therefore, a survey of 25 Likert-type scale design items with validity and reliability of .896 was used in 153 drivers of the regular transport mode and 83 of the Metropolitan Lima taxi prior to consent. The results show that there is an association between the dichotomy content and form of the journalistic message with the type of public transport driver. Thus, regular transport drivers have a greater relationship to the message through the form focusing on the colors, images and eye-catching headlines, stop paying attention to background issues because - as they say - they are convinced of the truth of the newspaper Trome. Instead, the taxi driver is also associated with the content of the message, but in a minimal proportion. In general terms, both groups do not notice implicit messages with ease, so it is concluded that the great influence of the newspaper is given by the form, since a limited sector of carriers is aware of the implicit message.

Percepción del diario “trome” en conductores de transporte público de lima metropolitana