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Public research universities face many challenges in the 21st century, not the least of which involves documenting the value-added outcomes that derive from the teaching, research, and public service missions of the institution. Governing boards, accrediting bodies, funding agencies, state legislators, taxpayers, and the American citizenry in general want to know. Prospective students and their parents want to know: what sort of return on investment (ROI) can they expect? In the new millennium, ROI is a concern of more than just investment bankers and stockbrokers. And universitiesjust like other entities seeking monetary investmentswill be well served if they can provide compelling answers to questions about the ROI they generate in fulfilling their missions.

Evaluating University Research Productivity: What's the ROI ... and Who Cares?