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Although there is an enormous potential for improving adoption of hybrid rice in Bangladesh, it is going through some difficulties in practice. Understanding farmers’ perception about difficulties is critical to successful promotion. The present study was conducted to analyze farmers’ perception of risk in cultivating hybrid rice and its relationship with the selected characteristics. The study was conducted in five regions of Bangladesh. A concurrent embedded design using a cross sectional survey was employed. The population of this study consisted of rice growers of the boro season. A multistage stratified random sampling design was employed in selecting the sample of 425 farmers. Data were collected through face–to–face interviews using a pre-tested and back translated questionnaire. Findings indicated that a vast majority of non-adopters (97.5%), de-adopters (94.2%) and continuing adopters (89.2%) perceived moderate to serious risks in cultivating hybrid rice. Data also confirmed a significant relationship between farm size, promotional efforts, farmers’ attitudes towards hybrid rice and their perception of risk in cultivating it. The results of this study raise important considerations for research leaders, policy makers and extension worker to refine the policy guidelines for the promotion of hybrid rice in Bangladesh. Keywords: risk, perception, survey, hybrid rice, farmer, Bangladesh

Farmers' perception of risk in cultivating hybrid rice in Bangladesh