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The article presents an attempt to analyze the argumentative constants and variations in the analytical genre of a political media discourse from the point of view of focusing on the formation of different opinions of the audience. This task is solved by using the concept of strategic maneuvering. This concept contains a theoretical tool that allows you to identify violations of dialectical standards of argumentation in the form of rhetorical goals in the author's reasoning. Using the method of random selection, a corpus of examples was formed as fragments of speeches of political leaders. Examples were taken from the website of the Munich Security Conference 2016-2020. An evaluative-critical analysis of theoretical literature has revealed the main characteristics of the political media discourse. It was found that this social practice presupposes an argumentative way of organizing a discourse. The article states that any forms of the analytical genre of the political media discourse presuppose a certain standard of rationality in terms of its logical presentation and the quality of arguments. Using the method of pragma-dialectical reconstruction of the text, the authors illustrate the rational goal of argumentation realized by the speaker. However, the specificity of the genre inevitably leads to the desire of the addressees to present arguments in their favor. This is manifested in the rhetorical analogue of the logical dimension of the text-reasoning. It is concluded that the norm and violations in argumentation show how the language system functions in the formation of vectors of audience attitude.

Vectors of Argumentative Orientation in the Study of Language Aspects Dynamic of Political Media Discourse