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The article defines the content and the role of trust management service in the sector of individual accommodation facilities. The object of the trust management service is residential property owned by households. The relationship between households and management companies in the service is assessed as a factor in ensuring socio-economic efficiency in the individual placement sector. During the study, the author has used a complex of general scientific research methods (analysis, synthesis, the comparative analytical method, the analogy method). Based on the analysis of individual means of accommodation as residential and commercial real estate, the article proves the need for trust management services and clarifies its content. It determines the list of necessary and sufficient indicators for evaluating the effectiveness of trust management services in the sector of individual accommodation facilities. The development of trust management services in the sector of individual accommodation will facilitate the provision of comfortable and safe services in the market of hotel services.

The Content and the Role of Trust Management Service in the Sector of Individual Accommodation Facilities in the Market of Hotel Services