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Today, Big Data is one of the key economic and information resources needed to transform the digital economy and the competitiveness of a consulting firm. The analysis of scientific literature indicates the lack of a unified approach to the concept of "Big Data" in the consulting market. The development of Big Data technology in the market of consulting services and their commercial application is relevant. The article discusses the evolution of approaches to the concept of "Big Data", prospects and factors of development and sources of data acquisition. We also discussed the benefits of using big data technology. The research summarized available knowledge about the nature and development of Big Data technology in the consulting services market. The study revealed the power of the tool used by the analyst. The study identified a distinction between the terms "Deep Date" and "Big Date". We examined the following issues related to Big Data: the processing costs, in particular, expensive equipment, wages for qualified specialists, the problem of confidentiality and loss of information.

The Development of Big Data Technology in the Consulting Services Market