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Mediatization is a relatively new approach to understanding the processes that take place in various spheres of human life. In media research, when studying this topic, politics, culture, and social practices are most often examined, but the sphere of economics is only mentioned and has rarely been explored. The purpose of the article is to determine new areas of research in the field of mediatization of the economy. The article examined traditional types of economic mass communication, provided an overview of modern economic communication practices (e-commerce, social networks, co-sharing companies, crowdfunding platforms, mobile applications, block chain and cryptocurrencies) that have arisen as a result of the digitalization of the economy. The author argues that the concept of economic communications in a digital society becomes expansive, and the digital economy can be called an economy via communications. In the digital world, there are economic interactions between the audience members themselves. It is proved that mediatization is not only a process that accompanies the functioning of the economy but the media themselves become a business environment.The mediatization of the economy triggers new and actualizes the existing threats to the livelihood of the audience ("economic power" of monopolies, "social engineering", scams on the Web, deception, etc.). We need a legal mechanism for regulating the digital economy, ethical codes. The intellectual potential of society created online should develop not only in the direction of the accumulation of new economic information and technologies for running online business, but also in the development of moral rules considering axiological and deontological aspects. In the context of mediatization the role of economic journalism is increasing, going beyond the scope of business journalism. The study of economic communications in the digital environment should become one of the current issues of modern journalism theory.

Mediatization of the Economy: Aspects of Optimizing Economic Media Communications in the Digital Environment