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Bu calismanin amaci, turistlerin inanc turizmi kapsaminda torenlere tekrar katilma ile ilgili karar verme surecini incelemektir. Arastirmada, turistlerin karar verme surecini incelemek icin sosyo-psikolojik bir yaklasim olan Amaca Yonelik Davranis Modeli (AYDM) kullanilmistir. Arastirmanin evrenini, 07-17.12.2012 tarihleri arasinda Konya’da duzenlenen Mevlana Şeb-i Arus torenlerine katilan yerli ve yabanci ziyaretciler olusturmaktadir. Ancak, evren genis oldugundan arastirmada, Amaca Gore Ornekleme Yontemi tercih edilmis ve alan arastirmasina torenlere katilan ve sadece bes yildizli bir otelde konaklayan ziyaretciler dâhil edilmistir (sayi=242). Arastirmanin yontemi, nicel arastirma yontemine dayanmaktadir. Anket yoluyla elde edilen verileri analiz etmek icin sayi, yuzdelik, ortalama ve standart sapma gibi temel belirleyici istatistiklerden ve faktor analizi, korelasyon ve regresyon gibi istatistiksel analiz yontemlerinden faydalanilmistir. Arastirma sonucunda, tutumlar, kisisel normlar, ongorulen pozitif ve negatif duygular ve algilanan davranissal kontrol ile davranissal istek arasinda; davranisin onceden gerceklesme sikligi ve istek ile niyet arasinda olumlu ve anlamli derecede iliski oldugu tespit edilmistir. Ayrica, ongorulen olumlu duygularin ve algilanan davranissal kontrolun davranissal istegi; davranisin onceden gerceklesme sikliginin ve davranissal istegin ise davranissal niyeti olumlu ve istatistiki olarak anlamli duzeyde etkiledigi saptanmistir. ABSTRACT The purpose of this study is to investigate tourists’ decision-making process of re-attending the ceremony in the context of religious tourism. In the research, for evaluating tourists’ decision making process, the Model of Goal-Directed Behavior which is a socio-psychological approach was used. The research’s population consisted of the participants of Mevlana’s Seb-i Arus Ceremony held on 07-17.12.2012 in Konya. Because of the extensive population, in this study, Purposive Sampling Method was used and participants who stayed at a five-star hotel were included in the field research (n=242). This research’s method was based on quantitative research method. Describe statistics such as frequency, percent, mean, standard deviation and statistically analyses such as factor analysis, correlation, and regression were utilized to analyze the data gathered via survey. Results showed that attitudes, subjective norms, positive-negative anticipated emotions, and perceived behavioral control were positively correlated with behavioral desire; frequency of past behavior and behavioral desire were positively correlated with behavioral intention. Results also indicated that positive anticipated emotions and perceived behavioral control affected behavioral desire positively and significantly, furthermore; frequency of past behavior and behavioral desire affected behavioral intention positively and significantly.

Turistlerin Karar Verme Sürecinin Amaca Yönelik Davranış Modeli ile Değerlendirilmesi: Mevlana Şeb-i Arus Törenleri Örneği