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Daily newspapers journalists have to write their articles in a way that they can be easily understood by the greatest number possible of readers. To this end, the notion of clarity is often presented as an important editorial principle that should guarantee the accessibility of journalistic writing. This article focuses on the language conceptions to which the professionals of the Quebec written media attribute the term clarity, a linguistic ideology that has run through the discourse on the French language for several centuries. Our analysis is based on a data collection of semi-structured interviews with sixteen teachers of journalistic writing and twelve columnists. The article analyses the extent to which the participants’ statements correspond to the normative discourse conveyed in the journalism textbooks published in Quebec.

La clarté comme principe directeur dans le discours normatif sur les usages communicationnels en presse écrite québécoise