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The purpose of this paper is to analyze the efficiency in Productivity from the Perspective of Internal and External Clients in Plastic recycling companies in the Department of Guajira – Colombia ,as a result of a Strategic Product Marketing Management Research as a Productivity Tool for these Companies. It has been determined the impact that the internal customer has, who is also the working staff  in the recycling companies and who is considered the primary recipient of the vision, mission and strategies designed to achieve external customer satisfaction. In this order of ideas, each employee becomes an internal client when he receives his input, information, task, among others; and the external customer which is a vital point for any institution, without whom   there will be no reason for work; it is also known, from the point of view of the business cycle, as a target group which pass through potential consumers which eventually become regular customers. It is evident that there is a moderate level of productivity with the resources and logistic that have to meet the needs, desires and expectations of your external customer. At the same time, a strategic marketing guideline that potentiates the production process of this business sector is generated.

investigación e innovación en ingenierías

Eficiencia en la productividad desde la perspectiva del cliente interno y externo en las empresas recicladoras del plástico en el departamento de la Guajira-Colombia