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Purpose: To reinforce business prospective and diagnostic analysis competencies in online students using immersive learning tools developed by the Politecnico GranColombiano University Institution. Method: The Immersive Learning Experience Lab developed a methodology based on the ADDIER (Analysis, Design, Development, Implementation, Evaluation and Research) model, which was used to design and implement two immersive environments. Student perception of the impact of these tools on their educational process is presented through a survey. Findings: Students state that they are highly satisfied with the efficiency and effectiveness of their educational process after using immersive environments. Specifically, positive assessments are reported in terms of time savings, error minimization, quality improvement in business analysis, and feedback from the instructor. Discussion y Conclusion: The innovation of this proposal lies in the fact that it supports working from real experiences instead of from simulated data. The study also concluded that this experience was successful owing to the dedication of instructors in terms of their openness and willingness to introduce innovative tools in online education courses

Simuladores para el mejoramiento de las competencias de pensamiento estratégico en la Administración