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In the months leading up to the 2000 U.S. presidential election, the Business Industry Political Action Committee (BIPAC) developed the Prosperity Project. As the project’s website proclaims, the program has launched a “grassroots” campaign to help “companies and associations achieve their public policy goals” (“Prosperity Project”). Essentially, the Prosperity Project works with participating companies to provide resources and technical assistance, so that management can register employees to vote and urge them to choose candidates who would support the company’s interests. The project operates a website and distributes CDs packed with pro-business voter education materials. State and local Prosperity Projects, run by trade associations, piggyback on the national campaign, tailoring material to make it suitable for particular industries and to address relevant state and local political issues. By the 2006 midterm elections, the national project catered directly to over 900 participating companies and had established several dozen state and local programs (Genzer). It continues to operate in 2010. While media coverage of the Prosperity Project presented this effort to mobilize an army of pro-business employee voters as a novel campaign, BIPAC has simply put digital-age packag-

iowa journal of cultural studies

Better Citizens through Better Living: Consumer Culture and Corporate Capital in Employee Communications and Public Relations at Du Pont Chemical, 1945-1960