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The agro-industrial activities present their competitiveness of products based on cost reduction and the need for differentiation. One of the mechanisms of product differentiation is a Geographical Indication, which allows the applicant of its register, from a geographical designation, due to the reputation and fame of a particular product manufactured in this region. Producers of candies in the region of Pelotas have organized and obtained the register of Geographical Indication at the National Institute of Industrial Property (INPI), but these producers are improving the process of use this mechanism as a competitive advantage.

A Indicação de Procedência como instrumento de diferenciação: o caso do Doce de Pelotas