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This article presents the results of an investigation on apartment projects developed in the first decade of this century for Recife’s elite. The projects offered by the real estate market (called here original project OP) are influenced by the specialized media, which discloses how the contemporary way of living well should be. In this context, the project becomes a commodity. Based on this premise, it is analyzed to what extent the housing market offer suits the demands of contemporary families with regards to their living spaces. The differences between what is offered and what is demanded by the consumers, expressed by the projects of the renovated apartments (PR), are analyzed through functional and dimensional variables that characterizes typical projects – original and refurbished. The results indicate that the elite seems to require more specialized and spacious rooms, especially in social areas and the master bedroom – spaces associated with the idea of living well, according to the specialized media.

Entre a oferta e a demanda: a elite em busca do morar bem

Entre a oferta e a demanda: a elite em busca do morar bem