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Behind the news headlines of tightening censorship, China’s media has seen an unprecedented wave of restructuring – even in the area of da waixuan or grand propaganda for foreigners. State-controlled media outlets have been trying to change the tone of their speech in foreign languages; market-based organisations have been introducing private capital while emphasising a different side of China that foreign journalists are not interested in covering.

Is Shanghai’s Sixth Tone a New Model for China’s Overseas Propaganda?