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White weddings, once a legacy of Victorian England but now a global phenomenon familiar to many brides across the world, can provide the material for the most engaging academic studies, as Bonnie Adrian’s book once again shows us. This is not surprising, given the wonderful richness of the data that can not only reveal local interpretations of what entails the “perfect white wedding”, but also lay out the basic essentials: the expensive white dresses, the extravagant ceremonies, the bridal industries that flourish around them, and the central role they play in people’s lives.

westminster papers in communication and culture

Book Review: Bonnie Adrian (2003) Framing the Bride- Globalizing Beauty and Romance in Taiwan’s Bridal Industry, Berkeley: University of California Press. ISBN: 0- 520-23834-6