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Exclusive distribution of Premier League (PL) broadcasting rights throughout the world safeguards the broadcast value for each individual rights holder. This is essentially achieved by limiting the viewing of the broadcast through restricted encrypted channels. In the UK, BSkyB (Sky) paid £1.024 billion in 2004 to have the exclusive right to broadcast live PL matches and more recently Sky along with Setanta (a relatively new sports subscription television provider) has paid £1.7bn to screen matches from the 2007/8 season. A publican (for commercial use) or a private consumer (for domestic use at home) can lawfully receive broadcasts in line with the current Sky deal. Accordingly, some argue that the price that publicans must pay to receive such broadcasts is excessive. The problem for many publicans wishing to view PL matches, is that there is no alternative to paying Sky the price that they charge.

The legality of football broadcasts in the UK and the lack of choice for publicans in the Premier League broadcasting market