English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Plus monthly

Global: Zendy Tools annual

Global: Zendy Tools monthly

Global: Zendy Free Plan

What is it that ‘Popeye the Sailor’, the ‘Teenage Mutant Hero Turtles’ and ‘Tarzan’ have in common? Besides being well - known fictitious characters, each of them is overwhelmingly successful in terms of entertainment (for the public) and revenue (for the industry behind it). They exemplify the possibility of the fictional characters’ owners not only using them for their basic purpose, i.e. in books, comics, movies, broadcasts, etc., but also of secondary exploitation of the characters’ gained reputation, by granting licenses for manufacturing and distribution of mass market merchandising like posters, tee shirts, toys, badges, etc. This business is also known as ‘Character Merchandising’, involving the use of the essential personality features (name, image, etc.) of fictional characters 1 in the marketing and/or advertising of goods or services (WIPO, 1994, p. 8).

The sailor, the turtle and the jungle man - striking the balance between protection and public domain in fictional character merchandising