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The use of qualitative method, e.g. field observation in na tural settings and informal in-depth interviews, has long been considered a hallmark of Ew·opean ethno logy ju st as participant. observation has been named the primary method of social anthropology. This paper argues, however , that quantitative methods, including representative samples of whole populations and structured interview instruments, may be necessary for studies of national culture. This thesis is elaborated using cross-cultural data which have been gathered and analyzed in efforts to describe the national culture of Sweden.

Studying National Culture by Means of Quantitative Methods.