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Based on ethnographic data gathered through observations made as a tour guide in the Indian Ocean island of La Réunion, I explore “what it feels like to be a tourist”. My aim is to articulate observations of subjective tourist experience with theory about the structural frames of tourism culture and the touristic realms these have brought about. I argue that the individual experience of sites evolves within broadly shared aesthetic cultures, but that the emotions generated by the encounter of such sites are negotiated through highly personalised stories. Tourism attractions in this tropical island indicate the presence of shared aesthetic dispositions and feelings of national belonging among the German tourists observed there, while tourists struggle for words to affirm the individuality, authenticity and magic of their experiences.

WHAT IT FEELS LIKE TO BE A TOURIST Explorations into the Meaningful Experiences of Ordinary Mass Tourists