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I’m not sure I ever got describing my subject down to a tee during my  first year of study. I began my research in 2014, having developed an idea  for a thesis whilst in employment. Being from a practical background in art and  design rather than a theoretical or academic one, joining Birkbeck to pursue a  PhD was something of a sea change. Duly, I encountered the same challenges  many would-be-scholars face when adopting the specific, oftentimes novel,  sometimes combative-sounding, language of academia: that which reveals  worlds within worlds. As a nervous newcomer, I sometimes felt that I was  pantomiming this unfamiliar, inevitably loaded phraseology. Worse still, my  research topic, internet memes, was not at that time as widely discussed as it is  today. As a result, I was occasionally seized by apprehension when asked what I  was researching. But neither my new college peers nor my uncle Jim would be  well served by the answer I stumped up: ‘pictures of cats on the internet!’

Memes, Magic and What It All Means: On Explaining Current Research When Your Findings Leave You Lost for Words