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Internal communication strategies have become a key element for business success of any company. This paper breaks down and analyzes the different internal communication policies of three major international companies and its structure. Channels of horizontal, transverse, descending and ascending communication employees in each of the corporations are defined, evaluating their effectiveness. Finally, this dissertation highlights the strengths of the strategies chosen in each case and are proposed as examples of good practice, and suggestions are made to improve management.

Tres casos de empresas internacionales con éxito: estudio de las estrategias de comunicación interna