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In the present digital era, the development in various aspects of computer technology has reached beyond our imagination and expectations. The application of computers in various sectors of daily life has become inevitable to one extent or other. Therefore, for any country to develop and walk hand in hand with developing countries, it is imperative that at least basic computer education be imparted. Currently, initiatives like MS-CIT and others are proving to be efficient in educating youth. But the computer literacy at primary and secondary schools, especially in rural areas stays minimal. Hence, for any country to develop, it is necessary that the population at even ground level must be educated. Hence, various efforts are put up by government as well as non governmental agencies and voluntary organizations as well in this direction.  In this paper, we discuss a model wherein a group of undergraduate students of Walchand College of Engineering, Sangli under the Association of Computer Science Engineering Students (ACSES) put up efforts in this direction through a program called Social IT Awareness Campaign (SITAC).  Students through SITAC visit various rural and village schools and take weekly sessions regarding computer awareness.

SITAC : Social it Awareness Campaign a Case Study of Computer Awareness Campaign in Primary and Secondary Schools