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Sustainable regional development is a long-term goal for Alpine landscapes and habitats in Switzerland. Areas of high ecological quality and sufficient socio-cultural potential, but insufficient economic power, are looking for long-term perspectives. The economic options of structurally weak peripheral regions could be improved significantly through “brandscaping,” ie a certification strategy for Label Regions focusing on sustainability, thereby “producing” new types of landscapes. An adequate implementation strategy should be based on a reliable indicator system, which should finally lead to certification procedures for regional management. But the implementation of Label Regions (with certification) is only feasible under an innovative development scenario in which the socioeconomic and political environment facilitates such strategies. Labeling intends to offer regional producers an advantage in the nature-based tourism market as well as for other quality products and services, and must be effectively promoted by regional as well as sectoral policies, thus shaping traditional landscapes into “brandscapes.”

“Brandscaping”: From Traditional Cultural Landscapes to “Label Regions”