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In this study the forms of divulging, by the media, the metaphors by Lula (ML) during the period of his presidency of Brazil (2002/2006 and 2006/2010) are discussed from the perspective of Discourse Analysis according to Pecheux. Based on newspapers and magazines texts, which published the ML during that time/space, it is investigated how most of the meanings attributed to such sayings push them to the room of error, of deviation from the norm, of the absurd and of ignorance, indicating a sort of unfamiliarity in relation to the ML. In this work one observes if such a defamiliarization is a symptom of a shaking of the stabilized meanings of political discourse, while discussing how those meanings divulged by the media in relation to the ML are built as the only possible interpretation.

Divulgação do discurso político: as metáforas de Lula e suas formas de interdição