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The present article analyses the social-environmental responsibility actions of Aracruz Celulose e Papel refl ecting (I) if generically, a re-articulation of the economic fi eld occurs based on new social-environmental values that would redimension the State, the Society and the Market institutions and (II) if, more specifi cally, more sustainable effects are produced in the level of interaction between the consumer citizen and the market. In substance, the (in)consistency between global and local development is discussed.

Os tensionamentos entre o global e o local: as ações de responsabilidade socioambiental da Aracruz Celulose e Papel