English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

The Sistema Elite de Ensino operates in the Brazilian college preparation courses market, focusing on preparation to the most disputed examinations in the country. Founded in 1998 by four partners, Elite operates in ten Brazilian cities. After a period of disorganized expansion, when the individual development of the units was given priority in detriment of standardization and integration among them, the organization's growth was restricted due to a lack of agreement among its owners concerning the paths that should be followed to pursue this growth. The objective of this teaching case is to put the student in the role of one of the owners of Sistema Elite de Ensino in order to reach a consensus with the other owners to develop the firm's growth strategy for the following years. The student is expected to think about the most appropriate way for a service company to develop. This teaching case can be used in Services Marketing, Marketing Strategy or Entrepreneurship classes, in lato sensu and stricto sensu graduation courses.

Estratégia de crescimento no mercado brasileiro de cursos pré-vestibular: caso Sistema Elite de Ensino