English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

The discussion on the consequences of illegal business on the tax collection and on the competition process has arisen intensively in the business context, rather than in the academy. Once the understanding of how the phenomenon takes place is granted, this study investigates, based on a case study, the actions developed by Souza Cruz S.A., the Brazilian leading tobacco company to face the illegal market - one subject of unfair competition. The organization develops two-level actions: in the first level, the management actions, to improve the performance as for the problem and the consequent learning process. The second level actions are those exerted, both directly and indirectly, on the government, which is the legitimate part to struggle the informality. These actions include information exchange with government agencies and actions on the public opinion, as ways to gain public support and bolster the need for law enforcement.

Concorrência desleal: concepções do processo de mobilização estratégica a partir de um estudo de caso