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This paper presents an inventory of survey research published in the years 90. This production is available in the periodics Revista de Administracao de Empresas da Fundacao Getulio Vargas (RAE) and Revista de Administracao da Universidade de Sao Paulo (RAUSP) and in the anuals of Encontros Anuais da Associacao Nacional dos Programas de Pos-Graduacao em Administracao (ENANPAD). The analised variables for each paper were: nature of research, theorical base and research problem, research design, measuring instruments, reliability and validity from the constructs, kind of data analysis and finding presentations. Considering this analysis and correlations of the variables, some conclusions are emitted about the quality of the set of evaluated papers.

Análise da qualidade dos artigos científicos da área de marketing no Brasil: as pesquisas survey na década de 90