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Este estudo comparou o significado do dinheiro predominante nas regiões brasileiras usando a Escala de Significado do Dinheiro (ESD), composta pelos componentes Desigualdade, Progresso, Cultura, Poder, Desapego, Conflito, Estabilidade, Sofrimento e Prazer. O estudo foi conduzido com amostra de 760 sujeitos, 60% mulheres, com idades, ocupações e renda variadas, e mais de cinco anos de residência no local. Os resultados indicaram diferenças significativas em todos os componentes, exceto Prazer e Sofrimento, e padrões diferenciados: maior Estabilidade no Norte, maior Conflito e Desapego no Nordeste, menor Estabilidade e Poder no Distrito Federal, menor Conflito e Poder no Sul, e no Sudeste, maior Poder, Desigualdade, Cultura, Prazer e Sofrimento e menor Desapego. Exame separado da região Sudeste indicou maior diversidade interna do que entre as regiões do país. Estes resultados são discutidos a partir de diferenças histórico-culturais e estereótipos, indicando a sensibilidade da ESD para discriminar perfis de significado do dinheiro. This study compared the meaning of money that prevail in Brazilian Regions using the Money Meaning Scale (MMS), composed by Inequality, Culture, Power, Progress, Detachment, Conflict, Stability, Pain and Pleasure Factors. The study was carried out with a sample of 760 subjects, 60% women, with varied ages, occupation and income, and more than five years living in the place. Results indicated significant differences in all components, except Pleasure and Pain, and differential patterns: higher Stability in the North, higher Conflict and Detachment in the Northeast, lower Stability and Power in the Federal District, lower Power and Conflict in the South, and in the Southeast higher Power, Inequality, Culture, Pleasure and Pain, and lower Detachment. A separated exam of the Southeast showed a higher internal diversity than among Brazilian Regions. These results are discussed considering historic-cultural aspects and stereotypy. It indicated that MMS is sensitive to discriminate meaning of money profiles

Dinheiro no Brasil: um estudo comparativo do significado do dinheiro entre as regiões geográficas brasileiras