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Objetivando descobrir se a percepção ambiental está associada ao grau de educação ambiental que a pessoa recebe, este artigo apresenta um estudo comparativo entre os universitários que possuem e os que não possuem na grade curricular de seus cursos uma disciplina relacionada às questões ambientais. O instrumento utilizado foi adaptado do modelo VAPERCOM. O estudo contribui à medida que avalia o comportamento do consumidor considerando sua percepção em relação à variável ambiental, fornecendo subsídios à gestão organizacional no planejamento de ações de acordo com as expectativas e avaliação dos consumidores. The aim of this study is to investigate whether the environmental perception is associated to the level of environmental education a person has gotten. This paper presents a comparable study between university students who have and those who do not have taken environmental education disciplines as part of the university course curriculum. The tool used in the analysis was adapted from the VAPERCOM model. The importance of this study is the evaluation of consumers' behavior considering the environmental perception variable contributing to the organizational management according to the expectations and evaluations of consumers

A percepção e o comportamento ambiental dos universitários em relação ao grau de educação ambiental