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Com o objetivo de identificar a relação estabelecida entre a padronização na comercialização de carne bovina in natura por supermercados, a coordenação de fornecedores e o tamanho da firma supermercadista, foi realizada uma pesquisa junto a lojas de supermercados do estado de São Paulo e da região metropolitana de Belo Horizonte, a partir de um questionário estruturado que abordou também aspectos relacionados ao conhecimento de novas tecnologias do varejo e aos hábitos de compra de carne bovina in natura. Utilizando-se da análise de tabelas de contingência, foram relacionadas as variáveis, concluindo-se que existe a esperada forte dependência estatística entre a coordenação de fornecedores e o tamanho da firma supermercadista, bem como entre a coordenação de fornecedores e a padronização de processos na comercialização de carne bovina, mas não entre a padronização e o tamanho da firma. De maneira geral, concluiu-se que a implantação de ferramentas como a gestão de cadeias de suprimento tem uma viabilidade comprometida no curto prazo, devido principalmente à reduzida difusão de práticas de padronização entre os estratos de tamanho de firmas e às dificuldades impostas pelo baixo conhecimento de novas tecnologias. With the goal on identifying the relationship between the standardization on the beef buying and selling by supermarkets, the coordination of suppliers and the size of the firm, a survey on supermarket firms in the state of São Paulo and in the metropolitan area of Belo Horizonte was developed. A structured questionnaire was elaborated with the additional purpose of revealing the knowledge level of new retail technologies and the supermarket purchase behaviour of beef. Using contingency tables analysis, three focus variables were related and it was investigated the statistical dependence relationship between them. The results lead to the conclusion that there is a strong statistical dependence relationship between the coordination of suppliers and the size of the firm, and between coordination and standardization on the beef buying and selling process, but not between the standardization and the size of the firm. Moreover, there was demonstrated the knowledge of the most common practices and the best practices of standardization on the beef buying and selling process, and of the most common practices and the best practices of coordination of suppliers. Finally, the results lead to the conclusion that the implementation of managerial tools like supply chain management is difficult to be performed on the short run, essentially because of the low diffusion of the standardization practices between all supermarket size categories and the difficulties imposed by the low knowledge of new retail managerial tools and technologies

A padronização na gestão da cadeia de suprimentos da carne bovina por supermercados