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A plena satisfação dos clientes/usuários tornou-se um paradigma da moderna Logística. No entanto, entidades portuárias não têm procurado avaliar de forma sistematizada as opiniões dos usuários em relação aos serviços a eles oferecidos. Neste trabalho é discutida a aplicação de técnicas de preferência declarada ou de análise conjunta para quantificar os pesos associados aos diferentes fatores que regem o nível de serviço no processo de exportação de produtos manufaturados. A metodologia é aplicada às indústrias catarinenses que vêm exportando em contêineres através dos portos do estado. The export of manufatured products by Brazilian industries is burdenned by heavy land transportation costs and port expenses, in association with unsatisfactory logistics service levels when compared with similar conditions abroad. Costumers' full satisfaction has become a paradigm of modern Logistics. However, Brazilian port authorities have not tried to evaluate in a systematic way the users' opinions with respect to the services offered to them. In this paper we discuss the application of stated preference or conjoint analysis techniques to quantify the weights associated with the different factors that make up the service level in the exporting process of manufactured goods. The methodology is applied to the industries of the state of Santa Catarina, Brazil, which export products in containers through local ports

O nível de serviço logístico-portuário sob a ótica dos exportadores