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A imprensa feminina desempenha importante papel na educação de mulheres letradas. Nas décadas de 50 e 60 do século XX, as revistas femininas ocupavam um lugar de destaque na vida de suas leitoras, dialogando com elas sobre problemas cotidianos. Eram conselheiras e confidentes; companheiras de lazer. A partir disso é possível afirmar que tais periódicos podem colaborar para a manutenção de determinados padrões, veiculando papéis ditos tradicionais de mulher, de comportamento, de sexualidade e de relações de gênero. As fontes da pesquisa são compostas por 31 volumes da Revista Querida com exemplares que representam os anos compreendidos entre 1958 e 1968. O objetivo da pesquisa com tais revistas seria procurar compreender que modos de comportamento os discursos presentes na coluna Certo e Errado de Querida (1958-1968) teriam contribuído para sugerir e que representações de uma época esses discursos, veiculados nas páginas das revistas selecionadas, ecoaram. Women's press has an important role in the education of literate women. In the 50's and 60's of the twentieth century women's magazines occupied a prominent place in the lives of its readers, talking to them about everyday problems. They were counselors and confidants, entertainment partners. From this it can be said that such journals may contribute to the maintenance of certain standards, passing so-called traditional roles of women, behavior, sexuality and gender relations. The research sources are composed of 31 volumes of the Querida magazine with copies representing the years between 1958 and 1968. The objective of this research with such magazines is to seek to understand patterns of behavior that the speeches in the column Right and Wrong in Querida (1958-1968) would have contributed to suggest and what representations of a time these speeches, which appeared on pages of the selected magazines, echoed

Discursos para o feminino em páginas da revista Querida (1958-1968): aproximações