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Este trabalho ressalta a dificuldade da cultura produtiva de valorizar a identidade pessoal do sujeito além da profissional. As competências proclamadas como essenciais à sobrevivência pessoal e organizacional, tais como: autonomia, liderança, comunicação e cooperação são analisadas em Foucault e Heller, no confronto dos sujeitos, no qual construir o "eu" e o "nós" conjuga um processo educacional. Conclui-se que, a subjetividade, desde os séculos XVIII até início do século XXI encontra-se empobrecida na sua existência como "ser" e valorizada como "dever ser". Aprender a lidar com as normas exige dedicação, compromisso, responsabilidade, para aprender a optar, decidir, discernindo atitudes e exercendo o princípio da liberdade. This paper stands out the productive culture difficulty to value the citizen's personal identity beyond the professional one. The abilities proclaimed as essential to the personal and organizational survival, such as autonomy, leadership, communication and cooperation are analyzed, in Foucault and Heller, in the confrontation of the citizens, in which to construct "me" and "us" promotes an educational process. It is concluded that the subjectivity, since the 18th until the beginning of the 21st century, is found poor in its "to be" existence and valued as "ought to be". Learning to deal with the norms demands devotion, commitment and responsibility to learn, choose and decide, discerning attitudes and exerting the principle of freedom

A ética nas relações de trabalho: reflexões sobre fontes de poder em Foucault e Heller