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A preocupação com a segurança alimentar tem mudado a forma como os consumidores vêem os produtos cárneos, fazendo com que busquem informações sobre os alimentos que consomem. Neste sentido, esta pesquisa teve como objetivo caracterizar o consumidor porto-alegrense de carne de frango. Foram entrevistados 393 consumidores durante o período de abril a julho de 2004. Os resultados demonstram que a carne de frango é a segunda carne preferida dos consumidores e que os cortes e empanados de frango são os produtos mais consumidos. Os consumidores acreditam que a gripe do frango e a salmonelose são as principais doenças veiculadas por esta carne. The concern with the alimentary security has changed the form as the consumers see the meaty products; searching information on the foods that consume. In this direction, this research was aimed at characterizing the chicken meat consumer of Porto Alegre, Brazil. They had been interviewed 393 consumers during the period of April the July of 2004. The results demonstrate that the chicken meat is the second preferred meat of the consumers, and that the empanados cuts and of chicken are the most consumed products. The consumers believe that the bird flu and salmonelose are the main illnesses propagated by this meat

Caracterização do consumidor de carne de frango da cidade de Porto Alegre