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Previamente tem sido sugerida a relação do individualismo e coletivismo com os valores humanos. Não obstante, são escassas as pesquisas que visam comprová-la empiricamente. O presente estudo objetivou conhecer os valores humanos que melhor descrevem as dimensões destes construtos (individualismo vertical, individualismo horizontal, protoindividualismo, individualismo expressivo, coletivismo vertical e coletivismo horizontal). Participaram 304 pessoas, membros da população geral e estudantes do ensino médio e universitário. A maioria foi do sexo feminino (62,5%), com idade média de 29 anos. Estes responderam a Escala Multi-Fatorial de Individualismo e Coletivismo e o Questionário dos Valores Básicos, além de perguntas sócio-demográficas. Verificou-se que o individualismo pode ser melhor caracterizado pelos valores pessoais, enquanto que o coletivismo expressa uma ênfase nos valores sociais. No que se refere às dimensões do individualismo e coletivismo, estas foram correlacionadas de modo diferenciado com certos valores básicos, permitindo identificar um tipo específico de orientação social. Estes resultados foram discutidos com base na literatura da Psicologia Social Trans-Cultural, evidenciando-se sua importância para compreender o individualismo e coletivismo. The relationship between individualism/collectivism constructs with human values has been previously suggested. However, the studies that try to empirically valiate this relationship are scarce. Thus, this study aimed to identify the human values that best describe the dimensions of these constructs (vertical individualism, horizontal individualism, prothoindividualism, expressive individualism, vertical collectivism and horizontal collectivism). Three hundred and four subjects, members of the general population, as well as high school and undergraduate students, took part in the study. Most of them were female (62.5%), with a mean age of 29 years old. They answered the Mult-Factorial Individualism and Collectivism Scale, and the Basic Values Questionnaire, a part from sociodemographic questions. The results indicated that individualism may be best characterized by personal values, while the collectivism expresses an emphasis on social values. Regarding specific dimensions of individualism and collectivism, they were differently correlated with certain basic values, allowing to identify specific types of this specific social orientation. These results were discussed based on Cross-Cultural Social Psychology literature, showing their importance for understanding the individualism and collectivism constructs

Dimensões normativas do individualismo e coletivismo: é suficiente a dicotomia pessoal vs. social?