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This paper, based on a qualitative social research methodology, aims to analyze two nutritional programs through the users' perceptions. The study population consisted of frequent versus infrequent users of the program to identify similarities and differences and grasp various perspectives towards the phenomenon. Two main themes appeared in the discourse analysis: "routine functioning (of the program)" and "program user status". These themes gave rise to different categories demonstrating an association between the respective programs and poverty, as well as feelings related to this status, such as resignation, humiliation, and embarrassment. The study highlights the need to consider subjective aspects that influence social experiences and provide the basis for individual uniqueness, so that an effective dialogue between government planners and the population can be achieved.

O mercado dos pobres: um enfoque qualitativo da utilização de programas sociais de alimentação