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Este artigo discute imagens da infância construídas na propaganda brasileira, destacando os temas de higiene e saúde, presentes nos mais diferentes produtos: eletrodomésticos, móveis, remédios, alimentos, iluminação, etc. As imagens de infância veiculadas estavam associadas à família, apresentando a criança como dependente do adulto. Além do consumo, a propaganda é debatida em seus vínculos com experiência cultural e espaço público. This article discusses childhood images built into Brazilian propaganda. It emphasizes subjects as hygiene and health and analyses their presence in advertisements of food, household equipaments, enlightenment, furniture, medicaments, etc. Childhood images transmited through these advertisements linked to family. Children appeared as dependent on adults. Propaganda is debated in this article from some points of view as consumption, cultural experience and public space

Infância, higiene e saúde na propaganda (usos e abusos nos anos 30 a 50 )