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Health promotion is the process of enabling people to increase control over their health and its determinants. This is done by strengthening individual skills and capabilities and the capacity of groups to change the many conditions particularly the social and economic causes that affect health. The value of health promotion has recently been reaffirmed. It is a core function of public health and a cornerstone of primary health care. It is both effective and cost effective and the links between health health promotion and human and economic development are increasingly recognized. In 1986 health promotion came into full force through the Ottawa Charter for Health Promotion. The Ottawa Charter adopted at the first WHO Global Conference on Health Promotion and reinforced by further conferences held in Adelaide Sundsvall Jakarta and Mexico City sets out a clear agenda to pursue health for all by addressing the broad determinants of health such as shelter education food and income. Through joint efforts with others including the International Union for Health Promotion and Education academic institutes and many professional associations and ministries health promotion has successfully shifted the focus from behavioural change at the individual level (with a disease orientation) to health-oriented behaviour and other determinants such as a healthy diet physical activity personal hygiene education for women and social connectedness through the use of combinations of the five Ottawa Charter Action Areas. (excerpt)

Policy and partnership for health promotion--addressing the determinants of health.