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This paper analyzes how wineries in the wine industry cluster of Baja California in Mexico achieve a high-performance level and engage in technology management. The study uses the fuzzy-set qualitative comparative analysis approach to inquire into the necessary and sufficient conditions for firms in this industry cluster to attain a high-performance level. Our research hypothesis suggests that the presence of some resources (conditions) in the wine industry cluster of Baja California is a necessary and sufficient condition (set-theoretic relations) to achieve a high-performance level (outcome). Accordingly, this study examines the causal complexity observed in set-theoretic relations and high-performance levels in the wine industry cluster of Baja California. An important finding in this research is that winery firms in Baja California do not need to develop interdependent innovations to achieve a high-performance level. However, research and development efforts, good supplier relations, and production capacity are necessary conditions to achieve a high performance level in this cluster.

HIGH-PERFORMANCE LEVEL AND TECHNOLOGY MANAGEMENT AMONG WINERY FIRMS IN THE WINE INDUSTRY CLUSTER OF BAJA CALIFORNIA: A FSQCA APPROACH