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This research analyzes the relationship between behavioral development programs of commercial areas and the attainment of organization strategic goals. The theoretical research is based on people strategic management references, training and development, and assessment of training and development programs results. The research is based on a case study at Rede Independencia de Comunicacao (RIC). Data handling involved simple linear regressions and univaried statistical analysis. Results show that the investments in behavioral development programs and the organization strategic goals have a positive and significant relation.

Programas de desenvolvimento comportamental: influências sobre os objetivos estratégicos