English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

© 2018 Dental Press Journal of Orthodontics Dental Press J Orthod. 2018 July-Aug;23(4):7-8 7 The last decades have witnessed important and profound changes in communications. We exchanged long waits for desired telephone calls, to instant text messages via apps, where we can even acknowledge if the subject is online or not. The world becomes small, reachable at our fingertips by means of portable devices, and the information becomes horizontal, blurring social differences. This generates knowledge and at the same time the demand for services. It is quite natural that the healthcare sector also uses digital communication to offer its services, following the trend of other areas. For Orthodontics, the most recent data that we know of is a paper published by Lindauer and collaborators that evaluated the preferences of orthodontists and patients in relation to social media. The results demonstrated that, in the United States, 76% of orthodontic offices used social network, of which Facebook was the most common, and 59% had a website.1 Even though the Internet brought many positive aspects to dental practice, fraudulent and unethical advertisement are growing, as for example, false advertising2 and those that disobey the professional principles of ethics and code of conduct. In Brazil, we do not have such data, but due to the most recent negative happenings, the professional overexposure in social media is hitting the headlines of the main newspapers in the country.3 This has to be analyzed, since tools that should be used to help in professional marketing can, in reality, because of bad use, tarnish the professional image. In the Special Article of this issue of the Dental Press Journal of Orthodontics (pages 88 to 93), a group of researchers from the Federal University of Juiz de Fora evaluated the risks that orthodontists have to be involved in litigation with indemnity purposes. They concluded that there is significant lack of knowledge on the part of professionals regarding the specific obligations and Flávia Artese With professional overexposure, how to protect

With professional overexposure, how to protect yourself from litigation?