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Objective:  to reflect on the future of the nursing profession based on the impact of the COVID-19 pandemic on the goals of the Nursing Now campaign and the celebration of Florence Nightingale's bicentennial.  Method:  reflexive analysis presented in two central topics: the first deals with Florence Nightingale-precursor of entrepreneurship in nursing; the second deals with the COVID-19 pandemic, the consequent turnaround of the Nursing Now campaign and the strengthening of nursing as a valuable profession.  Results:  in the first topic, we point out the fundamental aspects of the trajectory of Florence Nightingale as the creator of modern nursing worldwide through advances, innovations, scientificity and correlation of its principles with the current reality. In the second topic, we historically reflect on the activities of Nursing in the great wars and epidemics up to the present, correlating the practices and the way nursing is constituted as a profession. We point out the goals of the Nursing Now campaign and its significance post-pandemic, as well as the expansion of nursing visibility and the constitution of a new professional identity.  Conclusion:  finally, we reflect on the importance of nurses pursuing their efforts to grant visibility to their expertise in all fields of work and knowledge, strengthening the identity and the professional image we want to anchor in society and maintain for the future.

FROM FLORENCE NIGHTINGALE TO THE COVID-19 PANDEMIC: THE LEGACY WE WANT