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: This paper analyzes how Brazilian political parties use the Internet to commu -nicate with the electoral segments interested in the environmental agenda. The survey was conducted in 2014, based on the information available on the websites of the parties. The focus of the research are the communication strategies and the contents disclosed. The data show that, of the 32 parties registered with the Electoral Court, 20 incorporate ecological issues in their websites (62.5%). The party visibility is the main characteristic observed. The strategies and content are used for advertising subtitle in order to streng -then political propaganda directed to this electoral segment. The party adherence to environmental issues shows that the green agenda has become transpartidaria, beyond left x right division. Keywords : Parties and the environment; Internet and the environment; Party politics, media and the environment. Resumo : Analisa como os partidos politicos usam a internet para se comunicar com os segmentos eleitorais interessados na agenda ambiental. O levantamento foi realizado em 2014, com base nas informacoes disponiveis nos websites dos partidos. O foco da pesquisa sao as estrategias de comunicacao e os conteudos divulgados. Os dados mostram que, dos 32 partidos registrados na Justica Eleitoral, 20 incorporam tematicas ecologicas em seus websites (62,5%). A visibilidade partidaria e a principal caracteristica observada. As estrategias e conteudos sao utilizados para a publicidade das legendas, a fim de reforcar a propaganda politica dirigida a esse segmento eleitoral. A adesao partidaria aos temas ambientais mostra que a agenda verde tornou-se transpartidaria, alem da divisao esquerda x direita.

THE INTERNET AS ENVIRONMENTAL MEDIA: STRATEGIES OF BRAZILIAN POLITICAL PARTIES