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With the improvement of people's yearning for a healthy and beautiful life, national fitness has become a hot word in academic circles. Combining Data Envelopment Analysis (DEA) and the Tobit technology, this paper constructs the evaluation model of college sports resource efficiency based on the DEA Tobit model. Based on the establishment of the input-output index system of college sports resources, the model achieves the effect of accurate analysis on the allocation efficiency of university sports resources. Taking 10 universities in a city as experimental objects, the model is verified. The verification shows that the three efficiency indexes of STU University and IPE University in group M are all 1, which shows that the resource allocation is more reasonable; the comprehensive efficiency of Ju university is low, and the sports resources investment is excessive; in group n, except for the EU University, the efficiency of other colleges and universities is lower than the pass line. It can be concluded that there are problems such as excessive input of sports resources and low output rate in Colleges and universities of a city. Therefore, colleges and universities in a city should make full use of the existing resources, enhance their social sports guidance force, while improving the publicity of national fitness. This study has high reference significance for the path selection of national fitness integration in Colleges and Universities.

DILEMMA AND PATH SELECTION OF COLLEGE SPORTS RESOURCES INTO THE PUBLIC SERVICE SYSTEM OF NATIONAL FITNESS IN THE NEW ERA